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What
makes ecommerce hum? Dozens of technologies
and companies, most of which you've
never heard of. These are the so-called
"enabler" companies, the firms
competing fast and hard to build the
infrastructure for ecommerce in both
the retail and business-to-business
universes. From the front end to the
back, they make the hardware, software,
services, tools, and transactions platform
that make the wheels of ecommerce turn.
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| INFORM |
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The eCommerce Cycle commences with INFORMATION.
A well structured product and services information engine is required in order the potential browsers to find all direct and indirect information required to help them make their "remote" buying decision. Information can be anything and we have to note AMAZON's.com example that offers tools for price comparison and even suggestions that an item is an a better offer-deal at a competitor site. The Moral? Better to loose the Sale, and keep the Customer's loyalty!
To
find out more about the
INFORMpart
of the e-Commerce Cycle,
please
Click here |
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| ATTRACT |
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As in traditional retail and commerce, no matter how good your merchandize or prices, are of very little help if customers don't know it, or even worse they don't know you exist. With the trillion web pages and million websites on the Net, attracting viewers to your eShop is not an easy Task. Still there is no way around it, so here are some recommendations.
To
find out more about the
ATTRACTpart
of the e-Commerce Cycle,
please
Click here |
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| CUSTOMIZE |
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One of Internet's great promises is the ability to enable a potential customer to describe and demand what exactly he/she needs, how she wants it packed, where and when delivered, how will be paid for and the list goes on. Customization engines are potent yet complex eCommerce technologies that can ultimately become a routine. Read some related topics …
To
find out more about the
CUSTOMIZEpart
of the e-Commerce Cycle,
please
Click here |
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| TRANSACT |
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At the core of commerce are transactions. Someone is demanding and some are offering. Even before eCommerce there were many different types of transactions.
Today in the era of eCommerce, thanks to countless versions of specially crafted software and applications and innovative entrepreneurial thinking and Business & Revenue Modeling, transactions are becoming more elaborate and complex on the design side to be faster and more effective on the interface-user side.
To
find out more about the
TRANSACTpart
of the e-Commerce Cycle,
please
Click here |
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| PAY |
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For many eCommerce is equaled with the ability to pay for a product or service online using a credit card. For others the very thought of giving away your credit card details away to "the world" is the single reason they haven’t tried an eCommerce experience.
Its therefore obvious that understanding, evaluating, and offering the appropriate Payment methods with their associated security systems is key in ultimately achieving what any trader seeks: Close the Sale.
To
find out more about the
PAYpart
of the e-Commerce Cycle,
please
Click here |
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| CUSTOMER SUPPORT |
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In eCommerce's short history, Customer Support has proven to be its Achilles heel. Early eCommerce retailers -etailers as they refereed in the industry's jargon- anxious to invite visitors to their eShops and then convert them to buyers, forgot or paid to little attention to the corner stone of commerce: Customer Service and Support.
Especially during the peak Christmas season were traditionally a third of the annual ecommerce revenue is generated, there were more frustrated customers than satisfied ones. These painful -for all- lessons led to the development of Online Customer Support technologies, Methodologies and services that if understood and applied they can become an eTailers best asset.
To
find out more about the
CUSTOMER SUPPORTpart
of the e-Commerce Cycle,
please
Click here |
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| DELIVER |
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Delivering physically what has been ordered - so easily- electronically proved to be a major headick -organizational, operational and financial- for most eCommerce sites. Its no surprise that the very existence of a physical distribution network, their Brick stores- proved to be the decisive weapon in the arsenal of the old economy retailers in their fight to defend and retain their markets and customers.
eLogistics is a very complex operation and the optimum solution is different from eRetailer to eRetailer, from Product to Product and from Market to Market. Still unless you deliver the goods -profitably- there is practically no sales and the consequences clear…
To
find out more about the
DELIVERpart
of the e-Commerce Cycle,
please
Click here |
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| PERSONALIZE |
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The long term success of any merchant is less or more based on how well he knows its market and customers. eCommerce, enabled by the titanic flows of information and efficient communication channels, has to adhere to this principle.
A number of practices and Business Intelligence based personalization schemes have evolved to help eCommerce companies to log, understand and manage their customer relationships and in the process offer them a personalized response to their needs. Personalization covers issues such One to One Marketing, Personal Home Pages, contextual or web behavior based offers and much more.
To
find out more about the
PERSONALIZEpart
of the e-Commerce Cycle,
please
Click here |
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